WHY RADIO?

RADIO TARGETS YOUR KEY PROSPECTS:
Targeting gives RADIO a tremendous advantage over other media.  Each RADIO format attracts a specific audience making it easier to effectively reach your target prospects.

RADIO IS THE TAKE ANYWHERE, LISTEN ANYWHERE MEDIUM:
Most of the population can be reached by RADIO, at home, in the car, at work or at leisure.  You have more opportunities to reach and motivate consumers, wherever they are.

RADIO ADDS CREDIBILITY:
It’s “work of mouth” advertising at its best!

RADIO IS CLOSE TO PURCHASE:
The closer your selling message can get to the cash register, the better its chances of influencing the purchase.  The time between exposure to an advertising message and purchase is shortest with RADIO.

RADIO BUILDS AN IMAGE:
Creative copy, themes and different commercial messages tell a story that makes your business stand out from the rest.

RADIO LENDS IMPORTANCE:
Being on RADIO along with other major advertisers makes your business important and gives your message more significance.  You’re big when you use RADIO.

RADIO INCREASES AWARENESS:
RADIO gets your name and message out to more people today.  RADIO creates familiarity and gives you long-term results tomorrow.

RADIO GETS RESULTS
All its virtues gives radio the power to build traffic for better results.  RADIO works!

SOURCE:   Radio Advertising Bureau. 

Call Lesli Griffin, general sales manager, at 501-265-0500, to advertise on The Point 94.1 Today!